When planning a store, it is very important to correctly finish the design of the sales area and shop windows. Half of the success of selling products is having the right storefronts. They must wave to the buyer, call him and possibly make a purchase. Therefore, the dressing of shop windows, the design of the store as a whole, is the main component of success. Indeed, in the mess, no one will look at even the best products, so you need to spend a lot of time on interior decoration. To do this, you need to choose the services of professionals, and if you are in Moscow, you can always apply for a store design service on the website union-build.ru, because this is an important contribution to the success of trade.
What should you pay attention to when planning and designing a store?
Showcase
Interior design (interior must match the target customer)
Lighting
Location of goods in the store
Shop equipment
Advertising
Decor
Study of competitors
Showcase
An interesting design that attracts customers can be created in the form of a plot, a story told by a showcase or a corner in a store with products for sale, arranged in a special way depending on the plot chosen by the designer. If you choose children’s lines, it’s easier to captivate children with attractive and bright characters of cartoons, which most children know by heart. When choosing heroes, one should not forget about the different directions of the interests of girls and boys. And it is better to choose neutral cartoon characters who are more likely to look, know and love, both boys and girls. In the plot, which will complete the showcase, cartoon characters can play with the famous Baba Yaga and other characters.
It is especially good to use obvious inconsistencies in actions or images to attract attention. For example, a snowman sunbathing in sunglasses at the sea, or Ryder on a plane with a peppa.
Interior design (interior must match the target customer)
If we stop at the children’s rule. Color is very important here. Wall color, ceiling color, floor color and environment. Naturally, the dark and dark black and blue throne is not only inappropriate here, but completely contraindicated. Therefore, in the children’s store light, airy and bright accents are simply irreplaceable!
Light pastel colors, bright accents, famous heroes. They will help visitors to stay in this department of the store and spend time for the benefit of everyone, especially for themselves-to buy goods with pleasure and comfort.
Comfort in color perception. It is important to note that children perceive warm colors well. The base range of warm colors will be perfect for the base. Acid and bright shades are best used in small quantities. For striking accents. It is very important that children spend their time comfortably in the store. First, children should be busy and a little time and money should be invested in the children’s play area. But this will bear fruit in the future.
It is important to use furniture and accessories that are safe for children. Sharp corners, glass, etc. should not be present in the children’s section of the store.
Lighting
Lighting and zoning will play a big role in the layout of the store. Muted tones are not accepted. Therefore, the lighting should be both general and spot in order to illuminate what is needed and create a soft environment, without bright lamps, as in the operating room, which shine brightly and unpleasantly.
It is important for any store that the outlet is generally clean and tidy. Clean glass display cases without handprints. The absence of dust and dirt is something that all parents will certainly pay attention to.
Therefore, it is very important to keep the store clean.
Location of goods in the store
In general, what can not fail to mention is the composition and competent arrangement of objects in space. You do not need to clutter the hall with piles, just as you do not need a lot of free and unoccupied places. It is important to find the balance even when an interesting idea of compositional arrangement will easily involve both visitors from childhood and parents of grandparents in the game of imagination.
But when it comes to furnishing and filling the background, it is important not to distract customers from the main thing-the purchase of goods, objects or services that we offer you in our store. The background should be bright, memorable, attractive and at the same time harmoniously complement the main space of the room.
The background must play an important role, but not the main one! The main place is always invariably in the showroom of the store-these are the goods sold on shop windows and shelves.
Store layout, advertising and decoration
Store planning and design: how store design directly affects profits
As you know, there are several seasons in the year and they are very different from each other, so it is important to make a suite in your room. Ask for help with summer and summer ideas-in the summer. And in the winter cold it is imperative to bring a zest with Santa Claus and a snowman, with a snow maiden or snowflakes, which easily and naturally float in the air and remind of every child’s most beloved holiday-from the new year! After all, these are miracles !!! A miracle is to believe in miracles and do them.
And if you want to continue the winter theme, you can again add glasses and a panama hat to the snowman in the summer and lie him down on the beach with a coconut straw. Both children and adults will appreciate this. And the gap will surely attract the attention of children and their parents, grandparents.
Price tags are the next thing to mention. Price tags must appear on all things and items for sale. Everyone who enters the store looks at the price. Even someone who just went out to look lazy will definitely look at the price of this or that product that is in his area of attention.
Price tags can be completely different from simple printed on xerox paper, to typographic or electronic.
The main thing is that the price tags are in stock. Since the search for the price of a product after the buyer’s question is a long and thankless task, a rare guest will wait patiently for the seller to find the price of the product in the magazine. Nobody wants to spend time there. Price is the main thing. Do not forget to change the price tags in time in case of a price increase. Because the buyer must have an accurate idea of the price of the product.
In conclusion of all that has been said, I would like to highlight the main thing. It’s the colors, the composition, the lighting and something that was not a word, but that’s what customers will come back again and again … It’s a human factor. The seller in the store must certainly be friendly and always sociable, open-mindedness, kindness and a sincere desire to help choose the best product, and not to shake up what needs to be sold, that’s what is really worth a lot !!!
